{"id":8610,"date":"2022-11-25T12:56:06","date_gmt":"2022-11-25T11:56:06","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=8610"},"modified":"2022-11-25T12:56:07","modified_gmt":"2022-11-25T11:56:07","slug":"tiktok-premier-media-dinfluence-financiere-chez-les-z","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/fr\/tiktok-premier-media-dinfluence-financiere-chez-les-z\/","title":{"rendered":"TikTok, premier m\u00e9dia d&rsquo;influence financi\u00e8re chez les Z ?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-family: helvetica; font-size: 14pt;\">Une\u00a0<a href=\"https:\/\/twitter.com\/CurrentAcSwitch\/status\/1592579455901667328?ref_src=twsrc%5etfw|twcamp%5etweetembed|twterm%5e1592579455901667328|twgr%5eb45289c27a4a49e83bd1cb892568bd042d8a405d|twcon%5es1_&amp;ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Fquery%3Dhttps3A2F2Ftwitter.com2FCurrentAcSwitch2Fstatus2F1592579455901667328widget%3DTweet\" target=\"_blank\" rel=\"noopener\"><strong>enqu\u00eate<\/strong>\u00a0<\/a>men\u00e9e aupr\u00e8s de 1 000 Britanniques \u00e2g\u00e9s de 18 \u00e0 24 ans pour le Current Account Switch Service indique que 58% d\u2019entre eux suivent les influenceurs TikTok qui parlent de budget, d\u2019argent ou de finances personnelles. Ce chiffre, d\u00e9j\u00e0, est \u00e9norme\u00a0!<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Mais il y a plus car, de fait, TikTok est tout simplement en train de devenir le principal m\u00e9dia d\u2019information financi\u00e8re pour les jeunes Britanniques. C\u2019est la premi\u00e8re fois qu\u2019un r\u00e9seau social acquiert \u00e0 ce point une telle fonction.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12263 entered lazyloaded\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/11\/4c957ef65999a2424edd16b400979867.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/11\/4c957ef65999a2424edd16b400979867.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1-300x182.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1-768x466.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1-600x364.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1.jpg 1531w\" alt=\"\" width=\"1024\" height=\"621\" data-lazy-srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/11\/4c957ef65999a2424edd16b400979867.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1-300x182.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1-768x466.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1-600x364.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/11\/tiktok-1.jpg 1531w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/11\/4c957ef65999a2424edd16b400979867.jpg\" data-ll-status=\"loaded\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Mieux encore, TikTok parait \u00eatre leur principal relais de\u00a0<strong>d\u00e9cision<\/strong>, d\u00e8s lors que 40% des r\u00e9pondants jugent que les influenceurs qu\u2019ils suivent sur TikTok donnent de meilleurs conseils que les m\u00e9dias traditionnels, 34 % mieux que leurs amis et 26 % mieux que leur banque. Mais surtout d\u00e8s lors que pr\u00e8s de la moiti\u00e9 des personnes interrog\u00e9es affirment que les influenceurs de TikTok les ont aid\u00e9es \u00e0 prendre une d\u00e9cision financi\u00e8re, notamment en investissant dans des actions, ou \u00e0 changer de banque.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">En ce qui concerne la confiance, 41\u00a0% des Z d\u00e9clarent qu\u2019ils sont plus susceptibles de faire confiance aux influenceurs qu\u2019ils trouvent divertissants et 35\u00a0% \u00e0 ceux qu\u2019ils trouvent pertinents.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Pour les banques, l\u2019erreur serait sans doute de r\u00e9agir \u00e0 de tels constats en consid\u00e9rant qu\u2019elles doivent \u00eatre ou \u00eatre davantage pr\u00e9sentes sur TikTok. Cela aurait toutes les chances d\u2019\u00eatre contre-productif. En fait, ces constats caract\u00e9risent surtout de nouveaux rapports \u00e0 l\u2019information et aux m\u00e9dias. Mais les banques doivent prendre en compte et, pour cela, d\u2019abord comprendre, comment les influenceurs et leurs suiveurs les voient et les jugent.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une\u00a0enqu\u00eate\u00a0men\u00e9e aupr\u00e8s de 1 000 Britanniques \u00e2g\u00e9s de 18 \u00e0 24 ans pour le Current Account Switch Service indique que 58% d\u2019entre eux suivent les influenceurs TikTok qui parlent de budget, d\u2019argent ou de finances personnelles. Ce chiffre, d\u00e9j\u00e0, est \u00e9norme\u00a0!<\/p>\n","protected":false},"author":6,"featured_media":8614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[47,137,574],"tags":[575,515,595],"class_list":["post-8610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-devlhon-consulting","category-article","category-societe","tag-finance-et-societe","tag-reseaux-sociaux","tag-tiktok"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/8610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=8610"}],"version-history":[{"count":4,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/8610\/revisions"}],"predecessor-version":[{"id":8616,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/8610\/revisions\/8616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media\/8614"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=8610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/categories?post=8610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/tags?post=8610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}