{"id":7975,"date":"2022-09-23T10:53:38","date_gmt":"2022-09-23T08:53:38","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=7975"},"modified":"2022-09-23T10:57:43","modified_gmt":"2022-09-23T08:57:43","slug":"le-nouveau-marche-de-linfluence-financiere","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/fr\/le-nouveau-marche-de-linfluence-financiere\/","title":{"rendered":"Le nouveau march\u00e9 de l’Influence Financi\u00e8re"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Bien entendu, il y a beaucoup \u00e0 dire sur le rapport que les femmes, de mani\u00e8re distincte des hommes, peuvent avoir \u00e0 l\u2019argent et \u00e0 sa gestion. Nous en avons d\u00e9j\u00e0 trait\u00e9. Des initiatives assez nombreuses ont \u00e9t\u00e9 lanc\u00e9es \u00e0 cet \u00e9gard, notamment en termes de conseil et d\u2019accompagnement. Mais quand\u00a0Qorus<\/strong>\u00a0<\/a>(ex-EFMA) signale le lancement de\u00a0Finmarie<\/strong><\/a>, une Fintech de femmes pour les femmes, le discours sonne sensiblement diff\u00e9rent.<\/span><\/p>\n

Finmarie se d\u00e9finit comme\u00a0a fintech that is providing financial education for women and self-determination in planning their financial futures<\/em>. Des comme \u00e7a, a-t-on imm\u00e9diatement envie de dire, il y en a d\u2019autres ! Mais que dit Leitha Matz, l\u2019une des co-fondatrices :<\/span><\/p>\n

\u201cWe realized that women weren\u2019t talking or focusing enough on the big financial topics in their lives, like investment, insurance and the gaps in pay and pensions<\/em>.\u201d<\/span><\/p>\n

Il ne s\u2019agit pas tant de r\u00e9soudre des probl\u00e8mes \u00e0 travers des conseils ou un coaching, d\u2019aider \u00e0 surmonter des difficult\u00e9s mais bien plus simplement d\u2019amener les femmes \u00e0 s\u2019int\u00e9resser davantage aux aspects financiers. Finmarie ne se positionne pas tant comme une solution d\u2019assistance que\u00a0d\u2019influence<\/strong>. Et cela marque l\u2019importance qu\u2019ont pris les influenceuses et influenceurs en ce domaine, notamment sur TikTok. Tout un march\u00e9 s\u2019est en fait r\u00e9cemment cr\u00e9\u00e9, qui cherche d\u00e9sormais d\u2019autres relais que les seuls \u00e9changes sur les r\u00e9seaux sociaux. De sorte que, probablement, des initiatives comme celle-ci, il y en aura bien d\u2019autres.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Le rapport qu’on les femmes \u00e0 l’argent et \u00e0 sa gestion est diff\u00e9rent de celui des hommes. De nombreuses initiatives ont \u00e9t\u00e9 lanc\u00e9 \u00e0 cet \u00e9gard. Mais avec les d\u00e9buts de Finmarie, le discours sonne sensiblement diff\u00e9rent.<\/p>\n","protected":false},"author":6,"featured_media":7976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[138,137,44,550],"tags":[462,542,94],"class_list":["post-7975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse","category-article","category-banque-de-detail","category-service-client","tag-banque-des-usages","tag-beyond-banking","tag-fintech"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=7975"}],"version-history":[{"count":3,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7975\/revisions"}],"predecessor-version":[{"id":7980,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7975\/revisions\/7980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media\/7976"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=7975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/categories?post=7975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/tags?post=7975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}