{"id":7865,"date":"2022-07-21T17:23:17","date_gmt":"2022-07-21T15:23:17","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=7865"},"modified":"2022-10-06T15:42:33","modified_gmt":"2022-10-06T13:42:33","slug":"quels-conseils-financiers-les-jeunes-vont-ils-chercher-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/fr\/quels-conseils-financiers-les-jeunes-vont-ils-chercher-sur-les-reseaux-sociaux\/","title":{"rendered":"Quels conseils financiers les jeunes vont-ils chercher sur les r\u00e9seaux sociaux?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-family: helvetica; font-size: 14pt;\">Dans\u00a0<a href=\"https:\/\/score-advisor.com\/que-peuvent-proposer-les-banques-face-a-linflation-suite-quand-face-aux-nouveaux-comportements-dachats-et-de-gestion-de-budget-les-banques-se-prennent-une-claque\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>un pr\u00e9c\u00e9dent article<\/strong><\/a>, nous avons soulign\u00e9 le succ\u00e8s que les m\u00e9thodes \u2013 rudimentaires \u2013 de gestion de budget rencontrent sur TikTok dans le contexte actuel. Nous pensions le sujet assez connu mais plusieurs d\u2019entre vous s\u2019en sont \u00e9tonn\u00e9s. Nous rappellerons donc ici une int\u00e9ressante\u00a0<a href=\"https:\/\/www.creditkarma.com\/about\/commentary\/gen-z-turns-to-tiktok-and-instagram-for-financial-advice-and-actually-takes-it-study-finds\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00e9tude<\/strong>\u00a0<\/a>publi\u00e9e il y a d\u00e9j\u00e0 un an par Credit Karma sur l\u2019usage des r\u00e9seaux sociaux en mati\u00e8re de conseils financiers par la G\u00e9n\u00e9ration Z et les Millenials am\u00e9ricains. Les r\u00e9sultats sont largement transposables en France aujourd\u2019hui.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Ces r\u00e9sultats soulignent d\u2019abord le poids qu\u2019ont acquis TikTok et Instagram pour les conseils d\u2019ordre bancaire ou financier\u00a0:<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11684 entered lazyloaded\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/7355eb83c5164f3ca708b2142738bca4.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/7355eb83c5164f3ca708b2142738bca4.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1-300x101.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1-768x259.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1-600x202.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1.jpg 1152w\" alt=\"\" width=\"1024\" height=\"345\" data-lazy-srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/7355eb83c5164f3ca708b2142738bca4.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1-300x101.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1-768x259.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1-600x202.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-1.jpg 1152w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/7355eb83c5164f3ca708b2142738bca4.jpg\" data-ll-status=\"loaded\" \/>Par ailleurs, on pense trop volontiers que les jeunes vont surtout chercher sur les r\u00e9seaux sociaux des conseils pour \u00ab\u00a0faire des coups\u00a0\u00bb en bourse ou sur les cryptos. Or si cet aspect est important, il n\u2019est pas le plus dominant. Les conseils les plus glan\u00e9s rel\u00e8vent de l\u2019\u00e9ducation financi\u00e8re (tenir un budget) et de l\u2019information sur les produits (les cartes de cr\u00e9dit notamment)\u00a0:<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11685 entered lazyloaded\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/136db7a2701d10ca920ea79f6e50076d.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/136db7a2701d10ca920ea79f6e50076d.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2-300x189.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2-768x484.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2-600x378.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2.jpg 1148w\" alt=\"\" width=\"1024\" height=\"645\" data-lazy-srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/136db7a2701d10ca920ea79f6e50076d.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2-300x189.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2-768x484.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2-600x378.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/06\/rsx-2.jpg 1148w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/07\/136db7a2701d10ca920ea79f6e50076d.jpg\" data-ll-status=\"loaded\" \/>Le recours aux r\u00e9seaux sociaux rel\u00e8ve ainsi d\u2019abord de conseils et d\u2019informations de base que les banques d\u00e9livrent ou bien devraient\/pourraient d\u00e9livrer. Encore cela ne suffit\/ne suffirait donc pas. C\u2019est que les r\u00e9seaux sociaux proposent une autre fa\u00e7on de s\u2019informer\u00a0: bien plus interactive, imm\u00e9diate et accessible, o\u00f9 le r\u00f4le des influenceurs est souvent d\u00e9cisif. Autant d\u2019aspects que les banques doivent d\u00e9sormais prendre en compte, sauf \u00e0 voir leurs conseils et outils de gestion rapidement d\u00e9class\u00e9s.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Dans\u00a0un pr\u00e9c\u00e9dent article, nous avons soulign\u00e9 le succ\u00e8s que les m\u00e9thodes \u2013 rudimentaires \u2013 de gestion de budget rencontrent sur TikTok dans le contexte actuel. Nous pensions le sujet assez connu mais plusieurs d\u2019entre vous s\u2019en sont \u00e9tonn\u00e9s. Nous rappellerons donc ici une int\u00e9ressante\u00a0\u00e9tude\u00a0publi\u00e9e il y a d\u00e9j\u00e0 un an par Credit Karma sur l\u2019usage [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[138,137,57],"tags":[76],"class_list":["post-7865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse","category-article","category-finance-comptabilite","tag-devlhon-consulting"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=7865"}],"version-history":[{"count":4,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7865\/revisions"}],"predecessor-version":[{"id":8131,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7865\/revisions\/8131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media\/7866"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=7865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/categories?post=7865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/tags?post=7865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}