{"id":7425,"date":"2022-03-01T19:33:27","date_gmt":"2022-03-01T18:33:27","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=7425"},"modified":"2022-03-01T19:33:30","modified_gmt":"2022-03-01T18:33:30","slug":"quelles-actualites-des-engagements-rse-des-etablissements-financiers","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/fr\/quelles-actualites-des-engagements-rse-des-etablissements-financiers\/","title":{"rendered":"Quelles actualit\u00e9s des engagements rse des \u00e9tablissements financiers ?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-family: helvetica; font-size: 14pt;\">Alors que des changements commencent \u00e0 devenir\u00a0<strong>palpables<\/strong>\u00a0en mati\u00e8re d\u2019achats plus responsables de la part du public, quelles nouveaut\u00e9s sont intervenues r\u00e9cemment du c\u00f4t\u00e9 des \u00e9tablissements financiers ? En quatre lettres.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>A, comme Assurance-vie<\/strong>. L\u2019assurtech\u00a0<strong>Goodvest<\/strong>\u00a0propose une assurance-vie enti\u00e8rement investie en fonds ISR, ainsi que dans des entreprises s\u00e9lectionn\u00e9es sur la base des crit\u00e8res fournis par le cabinet Carbon4Finance selon plusieurs th\u00e9matiques (transition \u00e9cologique, emploi et solidarit\u00e9, sant\u00e9, \u2026). De mani\u00e8re tr\u00e8s int\u00e9ressante, la d\u00e9marche parie sur\u00a0<strong>la surperformance financi\u00e8re des investissements durables<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>B, comme Besan\u00e7on.<\/strong>\u00a0C\u2019est sans doute une premi\u00e8re en France, la ville, qui emprunte pour r\u00e9nover ses b\u00e2timents \u00e9nergivores (\u00e9coles, gymnases,\u2026), a d\u00e9cid\u00e9 de\u00a0<strong>s\u00e9lectionner ses pr\u00eateurs<\/strong>. Pour cela, Oxfam et Reclaim Finance l\u2019ont aid\u00e9e \u00e0 d\u00e9finir une grille de crit\u00e8res climatiques et sociaux lui permettant de choisir entre les diff\u00e9rentes offres bancaires. Finalement, la Banque postale (qui vise sa transformation en entreprise \u00e0 mission d\u2019ici fin 2022) a \u00e9t\u00e9 retenue.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>C, comme Calculateurs d\u2019empreinte carbone<\/strong>. Comme nous l\u2019avions annonc\u00e9 avec\u00a0<strong>Mastercard<\/strong>\u00a0(copiant Ant Forest), ces calculateurs\u00a0<strong>se g\u00e9n\u00e9ralisent<\/strong>.\u00a0<strong>Visa<\/strong>\u00a0en d\u00e9veloppe un \u00e0 son tour. Les banques s\u2019y lancent, comme\u00a0<strong>TSB<\/strong>. Et, bien entendu, les n\u00e9obanques ne sont pas en reste. Leader sur ce segment avec ses 5 millions de clients (et une introduction en bourse annonc\u00e9e pour la fin de l\u2019ann\u00e9e), l\u2019am\u00e9ricaine\u00a0<strong>Aspiration<\/strong>\u00a0vient d\u2019acqu\u00e9rir le calculateur\u00a0<strong>Carbon Insights<\/strong>. En France,\u00a0<strong>OnlyOne<\/strong>, n\u00e9obanque verte proposant un eco-coach, vise \u00e0 permettre prochainement une \u00e9valuation individuelle de consommation carbone en scannant ses tickets de caisse.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11153\" src=\"http:\/\/score-advisor.com\/wp-content\/uploads\/2022\/02\/aspiration-1024x479.jpg\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" srcset=\"https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/02\/aspiration-1024x479.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/02\/aspiration-300x140.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/02\/aspiration-768x359.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/02\/aspiration-600x281.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/02\/aspiration-1536x718.jpg 1536w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/02\/aspiration.jpg 1875w\" alt=\"\" width=\"841\" height=\"394\" \/><\/strong><\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>D, comme Durable<\/strong>. Deux d\u00e9marches notables en faveur de l\u2019\u00e9conomie circulaire\u00a0:\u00a0<strong>Belfius<\/strong>\u00a0lui d\u00e9die le nouveau fonds Equities Re-New et, au Royaume-Uni, la fintech\u00a0<strong>Twig<\/strong>\u00a0veut associer des services financiers \u00e0 une plateforme de revente entre particuliers. Enfin, en partenariat avec Publicis, BNP Paribas lance avec\u00a0<strong>My Com for Impact<\/strong>\u00a0une initiative originale d\u2019accompagnement, y compris pour les efforts de branding, des entrepreneurs \u00e0 impact.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Alors que des changements commencent \u00e0 devenir\u00a0palpables\u00a0en mati\u00e8re d\u2019achats plus responsables de la part du public, quelles nouveaut\u00e9s sont intervenues r\u00e9cemment du c\u00f4t\u00e9 des \u00e9tablissements financiers ? En quatre lettres. A, comme Assurance-vie. L\u2019assurtech\u00a0Goodvest\u00a0propose une assurance-vie enti\u00e8rement investie en fonds ISR, ainsi que dans des entreprises s\u00e9lectionn\u00e9es sur la base des crit\u00e8res fournis par le [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[137],"tags":[72,76,524,523,447,525,448],"class_list":["post-7425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-banque","tag-devlhon-consulting","tag-durable","tag-economie","tag-environnement","tag-financement","tag-rse"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=7425"}],"version-history":[{"count":2,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7425\/revisions"}],"predecessor-version":[{"id":7428,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7425\/revisions\/7428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media\/7426"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=7425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/categories?post=7425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/tags?post=7425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}