{"id":7408,"date":"2022-02-15T17:42:13","date_gmt":"2022-02-15T16:42:13","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=7408"},"modified":"2022-02-15T17:43:54","modified_gmt":"2022-02-15T16:43:54","slug":"en-2022-la-vraie-bascule-des-banques-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/fr\/en-2022-la-vraie-bascule-des-banques-sur-les-reseaux-sociaux\/","title":{"rendered":"En 2022, la vraie bascule des banques sur les r\u00e9seaux sociaux ?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-family: helvetica; font-size: 14pt;\">Selon les dernier rapport annuel de\u00a0<strong>Hootsuite<\/strong>, 5 tendances majeures vont s\u2019exercer sur les r\u00e9seaux sociaux en 2022\u00a0:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Gr\u00e2ce aux cr\u00e9ateurs de contenu, les marques vont enfin arriver \u00e0 cr\u00e9er leurs propres communaut\u00e9s.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Les consommateurs exigeront des marques qu\u2019elles fassent preuve de plus de cr\u00e9ativit\u00e9 en mati\u00e8re de publicit\u00e9s sur les m\u00e9dias sociaux.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Les r\u00e9seaux sociaux ne seront plus l\u2019affaire du seul marketing, les Directions se soucieront de renforcer les programmes d\u2019employ\u00e9s ambassadeurs et de maitriser le social listening.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Les m\u00e9dias sociaux seront de plus en plus la nouvelle interface du commerce en ligne et de l\u2019exp\u00e9rience client.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Offrir un excellent service client sur les r\u00e9seaux sociaux sera le meilleur marketing des marques.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Bien entendu, les banques n\u2019y \u00e9chapperont pas et certaines commencent d\u00e9j\u00e0 \u00e0 montrer comment faire pour cr\u00e9er des communaut\u00e9s d\u2019influence et de confiance. Notamment sur TikTok, avec son nouveau format vid\u00e9o de trois minutes\u00a0:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Lanc\u00e9e en 2019, la Parisienne\u00a0<strong>Vybe<\/strong>, n\u00e9o-banque visant les 13\/17 ans, a f\u00e9d\u00e9r\u00e9 plus de 60 000 followers sur ses r\u00e9seaux, tout en g\u00e9n\u00e9rant 400 000 impressions sur TikTok.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11062\" src=\"http:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/vybe-1024x590.jpg\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" srcset=\"https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/vybe-1024x590.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/vybe-300x173.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/vybe-768x443.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/vybe-600x346.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/vybe-1536x885.jpg 1536w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/vybe.jpg 1541w\" alt=\"\" width=\"789\" height=\"455\" \/><\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Sur TikTok,\u00a0<strong>BBVA<\/strong>\u00a0diffuse des tutoriels g\u00e9n\u00e9raux (non bancaires), en insistant sur la th\u00e9matique du d\u00e9veloppement durable. Puis saupoudre le r\u00e9sultat d\u2019un zeste d\u2019originalit\u00e9.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Enfin, il faut souligner la strat\u00e9gie de La Poste dans le marketing digital. Apr\u00e8s TimeOne Group en juin, le groupe vient d\u2019acqu\u00e9rir\u00a0<strong>CyberCit\u00e9<\/strong>, agence sp\u00e9cialis\u00e9e dans le search marketing et le social media. Les deux vont rejoindre Isosk\u00e8le, la filiale digitale de La Poste. \u00ab\u00a0<em>CyberCit\u00e9 a une tr\u00e8s bonne connaissance des audiences Web<\/em>, explique La Poste dans\u00a0<strong>une interview<\/strong>.\u00a0<em>Cela va nous permettre de comprendre ce qui motive une cible sp\u00e9cifique, avant d\u2019imaginer des dispositifs marketing et m\u00e9dia qui lui sont consacr\u00e9s<\/em>\u00ab\u00a0. \u00ab\u00a0<em>L\u2019objectif, c\u2019est d\u2019\u00eatre dans le top\u00a03\u00a0des agences de communication digitale d\u2019ici deux ans<\/em>\u00ab\u00a0<em>.\u00a0<\/em>Il sera particuli\u00e8rement int\u00e9ressant de suivre quelles applications cette d\u00e9marche pourra trouver pour les activit\u00e9s de la Banque postale.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Selon les dernier rapport annuel de\u00a0Hootsuite, 5 tendances majeures vont s\u2019exercer sur les r\u00e9seaux sociaux en 2022\u00a0: Gr\u00e2ce aux cr\u00e9ateurs de contenu, les marques vont enfin arriver \u00e0 cr\u00e9er leurs propres communaut\u00e9s. Les consommateurs exigeront des marques qu\u2019elles fassent preuve de plus de cr\u00e9ativit\u00e9 en mati\u00e8re de publicit\u00e9s sur les m\u00e9dias sociaux. Les r\u00e9seaux sociaux [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[137],"tags":[100,76,91,517,515],"class_list":["post-7408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-banque-de-detail","tag-devlhon-consulting","tag-marketing","tag-media","tag-reseaux-sociaux"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=7408"}],"version-history":[{"count":3,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7408\/revisions"}],"predecessor-version":[{"id":7412,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7408\/revisions\/7412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media\/7409"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=7408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/categories?post=7408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/tags?post=7408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}