{"id":7398,"date":"2022-02-01T18:03:01","date_gmt":"2022-02-01T17:03:01","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=7398"},"modified":"2022-02-01T18:03:01","modified_gmt":"2022-02-01T17:03:01","slug":"quelle-actualite-des-chatbots-bancaires","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/fr\/quelle-actualite-des-chatbots-bancaires\/","title":{"rendered":"Quelle actualit\u00e9 des chatbots bancaires ?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt; font-family: helvetica;\">Il y a quelques semaines, un\u00a0<strong>article<\/strong>\u00a0dressait un constat tr\u00e8s d\u00e9senchant\u00e9 quant \u00e0 la performance et quant \u00e0 l\u2019utilit\u00e9 des chatbots bancaires. Pourtant, selon l\u2019<strong>Observatoire des services clients\u00a0<\/strong>de BVA, les chatbots repr\u00e9sentent le seul canal \u00e9mergent (Livechat, messagerie mobile ou r\u00e9seaux sociaux, \u2026) qui progresse r\u00e9ellement, ayant repr\u00e9sent\u00e9 23% des interactions avec les services clients en moyenne en 2021, contre 19% en 2020.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt; font-family: helvetica;\">Pour 2022, les\u00a0<strong>tendances annonc\u00e9es<\/strong>\u00a0sont les suivantes\u00a0:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-size: 14pt; font-family: helvetica;\">Une association de plus en plus forte des chatbots avec l\u2019IA, qui va devenir majoritaire.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: helvetica;\">Tout en demeurant largement publi\u00e9s sur des sites web, les chatbots vont de plus en plus migrer sur SVI-Callbots, Google Business Messages &amp; Whatsapp.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: helvetica;\">Ils vont de moins en moins \u00eatre d\u00e9di\u00e9s \u00e0 l\u2019assistance et au support et de plus en plus aux ventes.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt; font-family: helvetica;\">Traduction imm\u00e9diate dans le domaine financier : Stripe et Botnation<\/span><span style=\"font-size: 14pt; font-family: helvetica;\"> <strong>annoncent<\/strong>\u00a0d\u00e9velopper de concert un module de paiement par carte bancaire (voir avec des cryptos) sur Whatsapp. Deux tendances se croisent ici\u00a0: les chatbots vont permettre de r\u00e9aliser directement des transactions bancaires et l\u2019on va de plus en plus pouvoir passer des commandes et payer sur des r\u00e9seaux sociaux comme Whatsapp (<strong>Casino<\/strong>\u00a0va le permettre pour les membres de son club LeaderPrice).<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt; font-family: helvetica;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11098\" src=\"http:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/casino-1024x570.jpg\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" srcset=\"https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/casino-1024x570.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/casino-300x167.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/casino-768x428.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/casino-600x334.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/casino-1536x855.jpg 1536w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/casino.jpg 1615w\" alt=\"\" width=\"732\" height=\"407\" \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt; font-family: helvetica;\">On peut donc pr\u00e9voir une \u00e9volution des chatbots bancaires qui, pour le moment, sont surtout d\u00e9di\u00e9s \u00e0 des t\u00e2ches d\u2019assistance et d\u2019information (Sobot de Soci\u00e9t\u00e9 G\u00e9n\u00e9rale), de support interne pour les forces de vente (ARI de BNP Paribas, Caesar de Cr\u00e9dit Agricole) ou les deux (Floa Bank).<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt; font-family: helvetica;\">Premi\u00e8re \u00e9tape\u00a0: les r\u00e9seaux sociaux. Parmi les \u00ab\u00a0<em>7 chatbots qui font la diff\u00e9rence<\/em>\u00a0\u00bb,\u00a0<strong>Relation Client Mag<\/strong>.\u00a0retient une seule r\u00e9f\u00e9rence bancaire,\u00a0<strong>Kodi<\/strong>\u00a0de Bank of Africa, un assistant d\u00e9sormais disponible sur Whatsapp.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt; font-family: helvetica;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11097\" src=\"http:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/kodi-1024x565.jpg\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" srcset=\"https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/kodi-1024x565.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/kodi-300x166.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/kodi-768x424.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/kodi-600x331.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/01\/kodi.jpg 1145w\" alt=\"\" width=\"792\" height=\"437\" \/>Score Advisor<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Il y a quelques semaines, un\u00a0article\u00a0dressait un constat tr\u00e8s d\u00e9senchant\u00e9 quant \u00e0 la performance et quant \u00e0 l\u2019utilit\u00e9 des chatbots bancaires. Pourtant, selon l\u2019Observatoire des services clients\u00a0de BVA, les chatbots repr\u00e9sentent le seul canal \u00e9mergent (Livechat, messagerie mobile ou r\u00e9seaux sociaux, \u2026) qui progresse r\u00e9ellement, ayant repr\u00e9sent\u00e9 23% des interactions avec les services clients [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[137],"tags":[514,100,513,76,515],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-actualite","tag-banque-de-detail","tag-chatbot","tag-devlhon-consulting","tag-reseaux-sociaux"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=7398"}],"version-history":[{"count":2,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7398\/revisions"}],"predecessor-version":[{"id":7401,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7398\/revisions\/7401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media\/7399"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=7398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/categories?post=7398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/tags?post=7398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}