{"id":7346,"date":"2021-11-25T17:57:31","date_gmt":"2021-11-25T16:57:31","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=7346"},"modified":"2021-11-25T17:57:31","modified_gmt":"2021-11-25T16:57:31","slug":"bpce-quand-la-rse-devient-une-veritable-strategie","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/fr\/bpce-quand-la-rse-devient-une-veritable-strategie\/","title":{"rendered":"BPCE : Quand la RSE devient une v\u00e9ritable strat\u00e9gie"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-size: 14pt; font-family: helvetica;\">Nous le soulignions il y a un an\u00a0:\u00a0<a href=\"https:\/\/score-advisor.com\/less-gagne-lux-les-nouvelles-dimensions-de-la-rse-dans-les-banques\/\"><strong>l\u2019ESS gagne l\u2019UX<\/strong><\/a>. D\u2019engagements surtout corporate, la dimension de RSE \u00e9tait en train de gagner les produits et services courants propos\u00e9s \u00e0 la client\u00e8le. Depuis, la tendance s\u2019est prolong\u00e9e et, aujourd\u2019hui, le Groupe BPCE en fait\u00a0<a href=\"https:\/\/newsroom.groupebpce.fr\/actualites\/le-groupe-bpce-et-natixis-engages-dans-la-transition-energetique-publient-leurs-premiers-rapports-climat-tcfd-b854-7b707.html\"><strong>un v\u00e9ritable axe strat\u00e9gique<\/strong><\/a>.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\">Dans le cadre de son plan strat\u00e9gique 2024, BPCE a en effet choisi d\u2019acc\u00e9l\u00e9rer et de renforcer ses engagements pour acc\u00e9l\u00e9rer la transition \u00e9nerg\u00e9tique.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\">Diff\u00e9rentes mesures sont d\u00e9finies pour r\u00e9duire l\u2019empreinte carbone des \u00e9tablissements que rassemble le Groupe.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\">Quant aux financements, deux objectifs sont fix\u00e9s\u00a0:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt; font-family: helvetica;\">Pour le portefeuille d\u2019assurance, fort d\u2019une politique d\u2019investissement durable entam\u00e9e il y a trois ans, le Groupe vise \u00e0\u00a0s\u2019aligner sur la trajectoire 1,5\u00b0C d\u00e8s 2030.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: helvetica;\">Pour les portefeuilles de financement de la Banque de Grande Client\u00e8le, le Groupe vise\u00a0\u00e0\u00a0abaisser l\u2019impact de ses financements sur la temp\u00e9rature, qui est de l\u2019ordre de 3,2\u00b0C aujourd\u2019hui, \u00e0 2,5\u00b0C en 2024, \u00e0 2,2\u00b0C en 2030 et \u00e0 1,5\u00b0C en 2050.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\">Ces engagements vont se traduire par des r\u00e9allocations sectorielles ambitieuses et le Groupe s\u2019engage ainsi \u00e0\u00a0r\u00e9duire son financement des activit\u00e9s exploration-production de p\u00e9trole et de gaz conventionnels et non-conventionnels de 15 % entre 2020 et 2024\u00a0(\u00e0 partir d\u2019un niveau d\u2019encours de 5,8 Mds \u20ac \u00e0 fin 2020).<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\">Tandis que l\u2019ambition est affich\u00e9e d\u2019accroitre de 21 Mds\u20ac les financements aux \u00e9nergies renouvelables, \u00e0 la r\u00e9novation \u00e9nerg\u00e9tique des b\u00e2timents et \u00e0 la mobilit\u00e9 verte\u00a0(dont 9 Mds \u20ac d\u2019arrangement de nouveaux financements d\u2019\u00e9nergie renouvelable aupr\u00e8s de ses grands clients) entre fin 2020 et fin 2024.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\">Il faut le souligner, ce dernier objectif est une novation\u00a0:\u00a0<strong>pour la premi\u00e8re fois de mani\u00e8re explicite, une banque va poursuivre ouvertement les m\u00eames objectifs que les clients qu\u2019elle finance\u00a0!<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10891\" src=\"http:\/\/score-advisor.com\/wp-content\/uploads\/2021\/11\/bpce-transition.jpg\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" srcset=\"https:\/\/score-advisor.com\/wp-content\/uploads\/2021\/11\/bpce-transition.jpg 581w, https:\/\/score-advisor.com\/wp-content\/uploads\/2021\/11\/bpce-transition-300x332.jpg 300w\" alt=\"\" width=\"365\" height=\"404\" \/>Relation client renouvel\u00e9e, v\u00e9ritable strat\u00e9gie commerciale, positionnement clair\u00a0: on est d\u00e9sormais loin de la RSE trait\u00e9e au titre d\u2019engagements un peu symboliques et de fa\u00e7ade. Et il faut reconnaitre au Groupe BPCE une r\u00e9solution qui le distingue dans ce domaine.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: helvetica;\">Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size: 14pt; font-family: helvetica;\">Le Groupe BPCE fait de la RSE <strong>un v\u00e9ritable axe strat\u00e9gique<\/strong>&#8230;<\/span><\/p>\n","protected":false},"author":6,"featured_media":7349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[137,446],"tags":[72,76,448,95],"class_list":["post-7346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-rse","tag-banque","tag-devlhon-consulting","tag-rse","tag-strategie"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=7346"}],"version-history":[{"count":2,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7346\/revisions"}],"predecessor-version":[{"id":7357,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/7346\/revisions\/7357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media\/7349"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=7346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/categories?post=7346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/tags?post=7346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}