{"id":5130,"date":"2022-06-23T00:59:41","date_gmt":"2022-06-22T22:59:41","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?page_id=5130"},"modified":"2022-06-23T00:59:41","modified_gmt":"2022-06-22T22:59:41","slug":"efficacite-commerciale-2","status":"publish","type":"page","link":"https:\/\/www.devlhon-consulting.com\/fr\/efficacite-commerciale-2\/","title":{"rendered":"Efficacit\u00e9 Commerciale"},"content":{"rendered":"<p>[vc_row css=\u00a0\u00bb.vc_custom_1483523287574{padding-bottom: 50px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1655938742046{padding-bottom: 50px !important;}\u00a0\u00bb]<span style=\"font-weight: 400;\">\u00ab\u00a0Au c\u0153ur des transformations digitales, <strong>l\u2019efficacit\u00e9 commerciale est un enjeu cl\u00e9 pour les r\u00e9seaux de distribution.<\/strong> En aval de strat\u00e9gie de vente globale, nous accompagnons nos clients dans<strong> l\u2019optimisation de leur structure et de leurs processus<\/strong> commerciaux physiques, \u00e0 distance ou virtuels.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout en prot\u00e9geant les int\u00e9r\u00eats des clients aux yeux de la r\u00e9glementation, la mise en \u0153uvre d\u2019outils et de pratiques commerciales, de management et de suivi adapt\u00e9s <strong>doit permettre de garantir la performance des business lines.<\/strong><\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1484777388179{padding-top: -20px !important;padding-bottom: 70px !important;}\u00a0\u00bb]<\/p>\n<h2><span style=\"color: #0fb2ee;\"><b><i>Les Enjeux<\/i><\/b><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>D\u00e9cliner la strat\u00e9gie du Groupe<\/strong> au sein des filiales ou Business Line du Top Management au Conseiller Commercial<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Documenter et outiller vos processus de vente<\/strong> au m\u00eame titre que l\u2019ensemble de des dispositifs op\u00e9rationnels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Placer la client\u00e8le et ses besoins au centre des int\u00e9r\u00eats<\/strong> et tirer profit des e-services<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"slz-shortcode sc_main_title main-title-20497428669dea80ab3117   style-1  text-c vc_custom_1488323910970\">\r\n\t<div class=\"slz-main-title\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"123\" height=\"15\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2016\/11\/devlhon_consulting_separator-2.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t<h2 class=\"title\">L&#039;Efficacit\u00e9 Commerciale\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<div class=\"subtitle\">\r\n\t\t\t\t<span class=\"subtitle-inner\">Notre service se d\u00e9cline en 4 composantes cl\u00e9s selon les objectifs strat\u00e9giques vis\u00e9s (satisfaction client, performance de vente, baisse des co\u00fbts d\u2019activit\u00e9, suitability)<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n<\/div>\r\n\r\n\r\n<div class=\"slz-service-carousel slz-shortcode slz-gallery-feature  slz-gallery-45766175069dea80aba4c9\" data-block-class=\".slz-gallery-45766175069dea80aba4c9\">\r\n    <div class=\"row\">\r\n        <div class=\"col-md-4 col-sm-6 col-xs-6 col-md-push-4\">\r\n            <div class=\"service-slider-wrapper\">\r\n                <div class=\"slide-carousel\">\r\n                   <div class=\"item\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"600\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2017\/01\/devlhon-consulting-efficacite-commerciale-distribution-360x600.jpg\" class=\"img-responsive img-full\" alt=\"\" \/><\/div><div class=\"item\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"600\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2017\/01\/devlhon-consulting-efficacite-commerciale-pratiques-360x600.jpg\" class=\"img-responsive img-full\" alt=\"\" \/><\/div><div class=\"item\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"600\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2017\/01\/devlhon-consulting-efficacite-commerciale-pilotage-strategique-360x600.jpg\" class=\"img-responsive img-full\" alt=\"\" \/><\/div><div class=\"item\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"600\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2017\/01\/devlhon-consulting-efficacite-commerciale-pratiques-management-1-360x600.jpg\" class=\"img-responsive img-full\" alt=\"\" \/><\/div>                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"col-md-4 col-sm-6 col-xs-6 col-md-pull-4 left-side\">\r\n        \t<div class=\"slz-tab-list\">\r\n            <div class=\"slz-sv-item\" data-count=\"0\" >\r\n        <div class=\"direction-line\">\r\n            <div class=\"point\"><\/div>\r\n        <\/div>\r\n        <div class=\"slz-icon-box-1 style-4\">\r\n            <div class=\"icon-cell\">\r\n                <div class=\"wrapper-icon\">\r\n                \t<i class=\"slz-icon fa fa-codepen\"><\/i>\r\n                \t<div class=\"icon-circle\"><\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"content-cell\">\r\n                <div class=\"wrapper-info\">\r\n                    <div class=\"title\"><span class=\"block-title\">Structure de distribution et Marketing<\/span><\/div>\r\n                     <div class=\"block-text\">Challenger son positionnement March\u00e9\/Evaluer la satisfaction de sa client\u00e8le\u00a0\/ Dimensionner son r\u00e9seau physique\u00a0\/ D\u00e9finir sa matrice de suitability produits \/ Mesurer l\u2019activit\u00e9 et les performances de ses canaux et partenariats de vente\u00a0\/ D\u00e9velopper ses services e-Business<\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div><div class=\"slz-sv-item\" data-count=\"2\" >\r\n        <div class=\"direction-line\">\r\n            <div class=\"point\"><\/div>\r\n        <\/div>\r\n        <div class=\"slz-icon-box-1 style-4\">\r\n            <div class=\"icon-cell\">\r\n                <div class=\"wrapper-icon\">\r\n                \t<i class=\"slz-icon fa fa-eye\"><\/i>\r\n                \t<div class=\"icon-circle\"><\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"content-cell\">\r\n                <div class=\"wrapper-info\">\r\n                    <div class=\"title\"><span class=\"block-title\">Pilotage strat\u00e9gique<\/span><\/div>\r\n                     <div class=\"block-text\">D\u00e9cliner la strat\u00e9gie commerciale Groupe \/\u00a0D\u00e9finir ses segments de ciblage et\u00a0rentabiliser ses campagnes d\u2019activit\u00e9 \/\u00a0Standardiser ses crit\u00e8res de suivi, KPIs et ses reporting pour favoriser la consolidation \/\u00a0Mettre \u00e0 profit les retours et la vision 360\u00b0 client (\u00e9quipements, r\u00e9clamations, etc.) &nbsp;<\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>            <\/div>\r\n        <\/div>\r\n        <div class=\"col-md-4 col-sm-6 col-xs-6 right-side\">\r\n            <div class=\"slz-tab-list\">\r\n               <div class=\"slz-sv-item\" data-count=\"1\" >\r\n        <div class=\"direction-line\">\r\n            <div class=\"point\"><\/div>\r\n        <\/div>\r\n        <div class=\"slz-icon-box-1 style-4\">\r\n            <div class=\"icon-cell\">\r\n                <div class=\"wrapper-icon\">\r\n                \t<i class=\"slz-icon fa fa-file-powerpoint-o\"><\/i>\r\n                \t<div class=\"icon-circle\"><\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"content-cell\">\r\n                <div class=\"wrapper-info\">\r\n                    <div class=\"title\"><span class=\"block-title\">Pratiques Commerciales<\/span><\/div>\r\n                     <div class=\"block-text\">Evaluer et s\u00e9curiser ses parcours client \/\u00a0Cartographier, segmenter, hi\u00e9rarchiser et ajuster son r\u00e9seau de comp\u00e9tences \/\u00a0Parfaire ses plaquettes, ses argumentaires de vente et son devoir de conseil \/\u00a0Outiller et m\u00e9caniser l\u2019administratif Front \/\u00a0D\u00e9velopper sa base de sc\u00e9narios de vente<\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div><div class=\"slz-sv-item\" data-count=\"3\" >\r\n        <div class=\"direction-line\">\r\n            <div class=\"point\"><\/div>\r\n        <\/div>\r\n        <div class=\"slz-icon-box-1 style-4\">\r\n            <div class=\"icon-cell\">\r\n                <div class=\"wrapper-icon\">\r\n                \t<i class=\"slz-icon fa fa-street-view\"><\/i>\r\n                \t<div class=\"icon-circle\"><\/div>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"content-cell\">\r\n                <div class=\"wrapper-info\">\r\n                    <div class=\"title\"><span class=\"block-title\">Pratiques de Management<\/span><\/div>\r\n                     <div class=\"block-text\">Optimiser les r\u00f4les et responsabilit\u00e9s de l\u2019Animation Commerciale transverse \/\u00a0D\u00e9velopper des outils simple de pilotage de l\u2019activit\u00e9 et des performances \/\u00a0Analyser ses \u00e9carts et rentabiliser ses actions correctrices directes ou transverses \/\u00a0Proc\u00e9durer la politique de vente et de Management<\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>            <\/div>\r\n        <\/div>\r\n        <div class=\"clearfix\"><\/div>\r\n    <\/div>\r\n<\/div>\r\n<!-- custom css -->\r\n[\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1483526187992{margin-top: 50px !important;margin-bottom: -130px !important;background-image: url(https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2016\/11\/devlhon_consulting_clients.jpg?id=2520) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column]\r\n<div class=\"slz-shortcode sc_banner banner-186995029769dea80ac5042 spec-margin \">\r\n\t<div class=\"slz-banner-01 \">\r\n\t\t\t\t\t\t<div class=\"content-wrapper\">\r\n\t\t\t\t\t\t\t<h1 class=\"title\">PARTENAIRE DE VOS AMBITIONS<\/h1>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"description\"><div class=\"description\">\n<p style=\"text-align: center\"><span style=\"color: #ffffff\">Nous mettons notre Expertise au service de vos Besoins et de votre Strat\u00e9gie en<br \/>\n<\/span><span style=\"color: #ffffff\">vous proposant des Solutions \u00e0 la hauteur de vos Ambitions.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slz-group-btn\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.devlhon-consulting.com\/contact\/\"   class=\"slz-btn sc-banner-btn-1\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"btn-text sc-banner-btn-text-1\">Nous Contacter<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\r\n[\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=\u00a0\u00bb.vc_custom_1483523287574{padding-bottom: 50px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1655938742046{padding-bottom: 50px !important;}\u00a0\u00bb]\u00ab\u00a0Au c\u0153ur des transformations digitales, l\u2019efficacit\u00e9 commerciale est un enjeu cl\u00e9 pour les r\u00e9seaux de distribution. En aval de strat\u00e9gie de vente globale, nous accompagnons nos clients dans l\u2019optimisation de leur structure et de leurs processus commerciaux physiques, \u00e0 distance ou virtuels.\u00a0\u00bb Tout en prot\u00e9geant les int\u00e9r\u00eats des [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"seo_booster_metabox":"","footnotes":""},"class_list":["post-5130","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/pages\/5130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/comments?post=5130"}],"version-history":[{"count":2,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/pages\/5130\/revisions"}],"predecessor-version":[{"id":7770,"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/pages\/5130\/revisions\/7770"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/media?parent=5130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}