{"id":8804,"date":"2023-01-13T17:32:14","date_gmt":"2023-01-13T16:32:14","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=8804"},"modified":"2023-01-13T17:33:24","modified_gmt":"2023-01-13T16:33:24","slug":"de-nouvelles-agences-bancaires-lieux-de-vie","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/en\/de-nouvelles-agences-bancaires-lieux-de-vie\/","title":{"rendered":"Brouillon auto"},"content":{"rendered":"

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Nos lecteurs r\u00e9guliers savent que la banque singapourienne OCBC a toujours souhait\u00e9 avoir des agences originales et qu\u2019\u00e0 Singapour, pays o\u00f9 la banque digitale est sans doute la plus d\u00e9velopp\u00e9e au monde, on croit toujours aux agences bancaires.<\/span><\/p>\n

Mais, selon une tendance que l\u2019on retrouve ailleurs (en Europe avec l\u2019Imagin Caf\u00e9\u00a0<\/strong><\/a>de Caixa Bank, par exemple), l\u2019id\u00e9e est d\u2019en faire un lieu de vie, accueillant des activit\u00e9s diverses, et plus du tout une boutique d\u00e9di\u00e9e uniquement au conseil financier. Un endroit ouvert o\u00f9 un public jeune puisse librement se retrouver, comme les villes aujourd\u2019hui en offrent de moins en moins.<\/span><\/p>\n

OCBC, qui poss\u00e8de ainsi 31 agences, en a ouvert 4 (sous l\u2019enseigne de sa banque pour jeunes Frank) sur des campus et, en 2022, en a converti 3 \u00e0 un nouveau format de lieu de vie, dont particuli\u00e8rement celle du\u00a0Wisma Atria Mall<\/strong><\/a>, sur Orchard Road, qui accueille six partenaires de vente au d\u00e9tail et de restauration.<\/span><\/p>\n

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Depuis sa r\u00e9ouverture en ao\u00fbt dernier, l\u2019agence a augment\u00e9 ses revenus de 30% et multipli\u00e9 par 5 ses demandes de cartes de cr\u00e9dit.<\/span><\/p>\n

On retrouve dans l\u2019agencement que d\u00e9crivent les photos ci-dessus beaucoup de concepts apparus ces dix derni\u00e8res ann\u00e9es en mati\u00e8re de nouveaux concepts d\u2019agence bancaire\u00a0mais demeur\u00e9s la plupart du temps de simples essais isol\u00e9s. A l\u2019heure de l\u2019open banking<\/em>, OCBC semble r\u00e9solue \u00e0 donner une traduction physique aux superapp bancaires.<\/span><\/div>\n

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Score Advisor<\/span><\/div>\n<\/div>\n

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Sorry, this entry is only available in Fran\u00e7ais<\/a>.<\/p>\n","protected":false},"author":6,"featured_media":8816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[138,137,550],"tags":[430,608],"class_list":["post-8804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse","category-article","category-service-client","tag-agences-bancaires","tag-evolution-des-agences"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=8804"}],"version-history":[{"count":5,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8804\/revisions"}],"predecessor-version":[{"id":8818,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8804\/revisions\/8818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/media\/8816"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=8804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=8804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=8804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}