{"id":8686,"date":"2022-12-14T11:17:43","date_gmt":"2022-12-14T10:17:43","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=8686"},"modified":"2022-12-14T11:29:18","modified_gmt":"2022-12-14T10:29:18","slug":"les-banques-sous-estiment-la-valeur-de-leurs-agences","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/en\/les-banques-sous-estiment-la-valeur-de-leurs-agences\/","title":{"rendered":"Brouillon auto"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-family: helvetica; font-size: 14pt;\">C\u2019est la principale conclusion d\u2019une \u00e9tude\u00a0<a href=\"https:\/\/www.sld.com\/white-papers\/the-future-of-an-ideal-seamless-banking-experience\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Future of seamless banking<\/em><\/strong><\/a>, men\u00e9e aux Etats-Unis et au Canada et r\u00e9cemment publi\u00e9e par le cabinet Shkatani Lacroix, sp\u00e9cialis\u00e9 dans le design strat\u00e9gique de l\u2019exp\u00e9rience client.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">L\u2019ann\u00e9e derni\u00e8re, les fermetures d\u2019agences se sont acc\u00e9l\u00e9r\u00e9es en Am\u00e9rique du Nord. Pourtant, 32% des personnes interrog\u00e9es d\u00e9clarent se rendre au moins une fois par semaine en agence et, pour 70% des r\u00e9pondants, l\u2019agence et ses charg\u00e9s de client\u00e8le demeurent le principal canal de la relation bancaire.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12343 entered lazyloaded\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/7374eb4d16033ec9f744c459c0a1ce46-2.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/7374eb4d16033ec9f744c459c0a1ce46-2.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1-300x108.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1-768x276.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1-600x216.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1.jpg 1394w\" alt=\"\" width=\"1024\" height=\"368\" data-lazy-srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/7374eb4d16033ec9f744c459c0a1ce46-2.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1-300x108.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1-768x276.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1-600x216.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-1.jpg 1394w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/7374eb4d16033ec9f744c459c0a1ce46-2.jpg\" data-ll-status=\"loaded\" \/>Les canaux, physiques et digitaux, s\u2019ajoutent plut\u00f4t qu\u2019ils ne se remplacent. Les plus jeunes \u00e9lisent plus facilement le mobile comme premier canal d\u2019interaction. Cela ne signifie pas qu\u2019ils ne sont pas en demande d\u2019interactions humaines plus pouss\u00e9es.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Dans un cadre omnicanal, justement, l\u2019agence reste le plus performant pour \u00e9quiper les clients. Une opportunit\u00e9 qui reste mal exploit\u00e9e\u00a0: 39% des r\u00e9pondants se rendraient davantage en agence si les horaires d\u2019ouverture \u00e9taient am\u00e9nag\u00e9s.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">L\u2019agence est en fait d\u00e9sormais le principal outil de fid\u00e9lisation des banques. Parmi les 15% de r\u00e9pondants ayant chang\u00e9 de banque l\u2019ann\u00e9e derni\u00e8re, 31% l\u2019ont fait suite \u00e0 la fermeture de leur agence dans leur ancienne banque.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12344 entered lazyloaded\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/eeab026a96ec0c5b69587c3fbbab1e02-2.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/eeab026a96ec0c5b69587c3fbbab1e02-2.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2-300x107.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2-768x275.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2-600x215.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2.jpg 1379w\" alt=\"\" width=\"1024\" height=\"367\" data-lazy-srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/eeab026a96ec0c5b69587c3fbbab1e02-2.jpg 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2-300x107.jpg 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2-768x275.jpg 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2-600x215.jpg 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/12\/agences-2.jpg 1379w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/12\/eeab026a96ec0c5b69587c3fbbab1e02-2.jpg\" data-ll-status=\"loaded\" \/>Conclusion\u00a0: de plus en plus, les services propos\u00e9s ou non en agences vont devenir le premier marqueur de diff\u00e9rence entre les banques.\u00a0<a href=\"https:\/\/score-advisor.com\/quand-la-premiere-banque-mondiale-parie-sur-louverture-dagences-et-la-collecte-de-depots-a-t-elle-trente-ans-de-retard-ou-cinq-ans-davance\/\" target=\"_blank\" rel=\"noopener\"><strong>Nous l\u2019avons soulign\u00e9<\/strong><\/a>\u00a0il y a plusieurs mois, c\u2019est l\u00e0 tout le pari que font des \u00e9tablissements comme JP Morgan Chase.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/8686\" class=\"qtranxs-available-language-link qtranxs-available-language-link-fr\" title=\"Fran\u00e7ais\">Fran\u00e7ais<\/a>.<\/p>\n","protected":false},"author":6,"featured_media":8703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[138,137,550],"tags":[430,554,599],"class_list":["post-8686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse","category-article","category-service-client","tag-agences-bancaires","tag-evolution-des-grandes-banques","tag-fidelisation"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=8686"}],"version-history":[{"count":8,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8686\/revisions"}],"predecessor-version":[{"id":8704,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8686\/revisions\/8704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/media\/8703"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=8686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=8686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=8686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}