{"id":8381,"date":"2022-10-19T12:27:46","date_gmt":"2022-10-19T10:27:46","guid":{"rendered":"https:\/\/www.devlhon-consulting.com\/?p=8381"},"modified":"2022-10-19T12:27:47","modified_gmt":"2022-10-19T10:27:47","slug":"bnp-paribas-adopte-le-positive-banking","status":"publish","type":"post","link":"https:\/\/www.devlhon-consulting.com\/en\/bnp-paribas-adopte-le-positive-banking\/","title":{"rendered":"Brouillon auto"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<span style=\"font-family: helvetica; font-size: 14pt;\">C\u2019est une initiative, \u00e0 ce stade surtout d\u2019image, qui m\u00e9rite d\u2019\u00eatre signal\u00e9e.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Qu\u2019est-ce que le \u00ab\u00a0Positive Banking\u00a0\u00bb, que BNP Paribas Fortis\u00a0<a href=\"https:\/\/www.bnpparibasfortis.com\/fr\/positive-banking\/accueil\" target=\"_blank\" rel=\"noopener\"><strong>met d\u00e9sormais en avant<\/strong>\u00a0?<\/a>\u00a0Tout ou presque est dit dans ce bandeau\u00a0:<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12022 entered lazyloaded\" src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/10\/684f90a351ff9bd5285bc83df54b107e.png\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/10\/684f90a351ff9bd5285bc83df54b107e.png 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-300x121.png 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-768x311.png 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-1536x622.png 1536w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-600x243.png 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1.png 1870w\" alt=\"\" width=\"1024\" height=\"415\" data-lazy-srcset=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/10\/684f90a351ff9bd5285bc83df54b107e.png 1024w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-300x121.png 300w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-768x311.png 768w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-1536x622.png 1536w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1-600x243.png 600w, https:\/\/score-advisor.com\/wp-content\/uploads\/2022\/10\/fortis-1.png 1870w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.devlhon-consulting.com\/wp-content\/uploads\/2022\/10\/684f90a351ff9bd5285bc83df54b107e.png\" data-ll-status=\"loaded\" \/>Avouons-le, la d\u00e9marche laisse un peu sur sa faim\u00a0:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">On peut trouver l\u2019appellation \u00ab\u00a0Positive Banking\u00a0\u00bb un peu mollassonne (remember la \u00ab\u00a0Positive Attitude\u00a0\u00bb\u00a0?).<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">A ce stade, tout cela repose plus sur des promesses que sur des propositions.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">La soumission au consensuel et \u00e0 l\u2019air du temps (de la \u00ab\u00a0durabilit\u00e9\u00a0\u00bb \u00e0 n\u2019en plus finir\u00a0!) banalise le message au lieu de le faire remarquer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Pour autant, c\u2019est un travail de basculement d\u2019image tr\u00e8s int\u00e9ressant\u00a0:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Il s\u2019agit de rassembler les activit\u00e9s de l\u2019\u00e9tablissements et ses engagements de responsabilit\u00e9 sociale et environnementale. En faire un tout. Les regrouper sous une seule image et, en ce sens, particuliers et entreprises apparaissent ici sur les m\u00eames pages, ensemble, sous les m\u00eames probl\u00e9matiques.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">C\u2019est une rupture forte avec un logique produits qui met d\u2019abord les offres en avant. On s\u2019efforce plut\u00f4t de donner d\u2019abord du sens.<\/span><\/li>\n<li><span style=\"font-family: helvetica; font-size: 14pt;\">Le site, particuli\u00e8rement, marque la volont\u00e9 d\u2019\u00e9largir l\u2019image de la banque, en informant, communiquant, sous un format de quasi-blog.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Au total, la d\u00e9marche parait notable alors que les banques changent actuellement plus vite que leur image et leur communication.<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">Score Advisor<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.devlhon-consulting.com\/fr\/wp-json\/wp\/v2\/posts\/8381\" class=\"qtranxs-available-language-link qtranxs-available-language-link-fr\" title=\"Fran\u00e7ais\">Fran\u00e7ais<\/a>.<\/p>\n","protected":false},"author":6,"featured_media":8389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[138,137,58,446],"tags":[546,581,554,91,448],"class_list":["post-8381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse","category-article","category-marketing-communication","category-rse","tag-communication","tag-csr","tag-evolution-des-grandes-banques","tag-marketing","tag-rse"],"amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=8381"}],"version-history":[{"count":8,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8381\/revisions"}],"predecessor-version":[{"id":8396,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8381\/revisions\/8396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/media\/8389"}],"wp:attachment":[{"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=8381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=8381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devlhon-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=8381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}